Royal Enfield

Royal Enfield had a successful iOS and Android app with over 1M downloads, but the brand sought to expand its mobile offering by introducing connected and customisation features. My responsibility was to design these features in a way that integrated smoothly with the existing app while enhancing the user experience for riders. Working under UI constraints and coordinating with multiple teams, I focused on ensuring clarity, consistency, and usability throughout the process.

To develop the features, I conducted co-design sessions with stakeholders, gathered and synthesised requirements, and mapped revised information architecture. Using this understanding, I created user flows and wireframes that made complex interactions more accessible and facilitated meaningful feedback from both design and non-design stakeholders. Benchmarking similar products in the market also informed feature decisions and highlighted opportunities to refine our approach.

Once the wireframes and flows were finalised, I explored multiple UI directions, evaluating each against stakeholder feedback, engineering feasibility, and scalability. The final design balanced these needs, incorporating refinements to achieve a polished, intuitive interface. During handoff, I worked closely with engineers and PMs to prioritise development tasks and ensure a smooth transition from design to build. While I wasn’t involved through launch, seeing the features live today validates the collaborative planning, research, and design that went into delivering these rider-focused experiences.