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about
i'm a design-engineer and problem solver, translating complex challenges into scalable experiences across sectors.
.experience
09 years
.location
London (GMT)
.freelance
Available
.hello
I focus on creating experiences that serve people and emphasise function, from complex enterprise tools to playful sports apps. I combine research, design, and hands-on prototyping to explore solutions that are both useful and creatively engaging.
.work experience
2024 — Now
Mindgard
Founding Designer
Launched features, built a Figma design system with front-end code, led research, and co-led a brand redesign.
2024 — Now
Mindgard
Founding Designer
Launched features, built a Figma design system with front-end code, led research, and co-led a brand redesign.
2024 — Now
Mindgard
Founding Designer
Launched features, built a Figma design system with front-end code, led research, and co-led a brand redesign.
2024 — Now
Mindgard
Founding Designer
Launched features, built a Figma design system with front-end code, led research, and co-led a brand redesign.
2022 — 2024
Ellevate Football
Founding Designer
Delivered 0–1 product features, drove 12× user growth, 24% conversion, and improved team workflows.
2022 — 2024
Ellevate Football
Founding Designer
Delivered 0–1 product features, drove 12× user growth, 24% conversion, and improved team workflows.
2022 — 2024
Ellevate Football
Founding Designer
Delivered 0–1 product features, drove 12× user growth, 24% conversion, and improved team workflows.
2022 — 2024
Ellevate Football
Founding Designer
Delivered 0–1 product features, drove 12× user growth, 24% conversion, and improved team workflows.
2017 — 2021
FI Design Studio
Senior Product Designer
Designed consumer and SaaS products, ran workshops, maintained design systems, and mentored a team.
2017 — 2021
FI Design Studio
Senior Product Designer
Designed consumer and SaaS products, ran workshops, maintained design systems, and mentored a team.
2017 — 2021
FI Design Studio
Senior Product Designer
Designed consumer and SaaS products, ran workshops, maintained design systems, and mentored a team.
2017 — 2021
FI Design Studio
Senior Product Designer
Designed consumer and SaaS products, ran workshops, maintained design systems, and mentored a team.
2015 — 2016
TailoredTech
UX/UI Designer
Shaped product strategy, built web and mobile apps, and helped grow client business.
2015 — 2016
TailoredTech
UX/UI Designer
Shaped product strategy, built web and mobile apps, and helped grow client business.
2015 — 2016
TailoredTech
UX/UI Designer
Shaped product strategy, built web and mobile apps, and helped grow client business.
2015 — 2016
TailoredTech
UX/UI Designer
Shaped product strategy, built web and mobile apps, and helped grow client business.
2014 — 2015
UrbanRestro.com
Junior Designer
Created marketing and brand materials, from ideation to final digital and print designs.
2014 — 2015
UrbanRestro.com
Junior Designer
Created marketing and brand materials, from ideation to final digital and print designs.
2014 — 2015
UrbanRestro.com
Junior Designer
Created marketing and brand materials, from ideation to final digital and print designs.
2014 — 2015
UrbanRestro.com
Junior Designer
Created marketing and brand materials, from ideation to final digital and print designs.
.education
2022
MA Service Design
University of the Arts London
Specialised in service design with a focus on research, collaboration, and communication.
2022
MA Service Design
University of the Arts London
Specialised in service design with a focus on research, collaboration, and communication.
2022
MA Service Design
University of the Arts London
Specialised in service design with a focus on research, collaboration, and communication.
2022
MA Service Design
University of the Arts London
Specialised in service design with a focus on research, collaboration, and communication.
.stack
Figma
design & prototyping
Figma
design & prototyping
Figma
design & prototyping
Figma
design & prototyping
Adobe CC
illustration, design
Adobe CC
illustration, design
Adobe CC
illustration, design
Adobe CC
illustration, design
Cursor
front-end handovers
Cursor
front-end handovers
Cursor
front-end handovers
Cursor
front-end handovers
Webflow
web design
Webflow
web design
Webflow
web design
Webflow
web design
ChatGPT & Sora
brainstorming & image gen
ChatGPT & Sora
brainstorming & image gen
ChatGPT & Sora
brainstorming & image gen
ChatGPT & Sora
brainstorming & image gen
Lovable
prototyping
Lovable
prototyping
Lovable
prototyping
Lovable
prototyping
Framer
web design
Framer
web design
Framer
web design
Framer
web design
Miro
brainstorming & productivity
Miro
brainstorming & productivity
Miro
brainstorming & productivity
Miro
brainstorming & productivity
Notion
productivity
Notion
productivity
Notion
productivity
Notion
productivity